The Proof Is In The DIY PR Pudding

One of the most consistent things that I hear from small business owners is that they don’t feel like their business is “big enough” to do PR, that they need to wait until...

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Festive Finds from The PR Set

We're getting into the festive spirit over at The PR Set HQ.  I work with the most incredible small business owners, and seeing as 100% of my insta audience said they wanted to shop small this...

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How to get your DIY PR started

So, you're here because you're keen to get started with some DIY PR for your business. Here are three tips to think about to get you going:

Think ahead 

What time of year is it? What issue are...

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My Top 5 Tips For Pitching To Press

I've worked PR-side for over 15 years, but it wasn't until I popped over the fence into the editor's chair, that I really got the insight into how wrong lots of people get PR (including PRs...

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How my favourite PR Campaigns Can Help Your SME to Grow and Thrive

My favourite PR campaigns that I’ve worked on.

 

I’ve been around the PR block, that’s for sure. And I’ve also made a very deliberate decision throughout my career in...

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PR isn't just media relations

I’ve said it before and I’ll say it again. PR is not just media relations.  Yes, getting coverage in the press and online is a big part of PR but there are lots of ways you can do...

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5 Things PR Can Do For Your Biz

Quickfire round.  Here’s 5 things that PR can do for your business:

  1. Help you to reach new audiences (ready to step out of that social media comfort zone?)
  2. Position you as an expert...
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It's all about me (it actually isn't, but just in case you're interested)

Hello,

Welcome to The PR Set. Ahhh I've done it. I've started my own business.

If you're not my Mum and Dad then welcome (and yay, someone else is reading!).  If you are my Mum and Dad, then...

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