
Get Known for what you do.
The six week sprint for entrepreneurs, innovators, experts and small business owners that will get you taking action, driving results and stepping out of the shadows.
Are you ready to start getting known for what you do?
I'm ready
Let me guess...
You've spent 2024 feeling frustrated.
The algorithm isn't working for you. You're spending hours on your socials to only reach a handful of the same people.
Your audience isn't growing as quickly as you'd like it to.
You know you have some really important things to say but you don't really know where to go to say them.
While your competitors are out there getting featured, landing speaking gigs, and becoming the "go-to" expert, you're stuck overthinking every potential opportunity.
You know that being seen in the right places will do wonders for your credibility but you're not making it happen.
AND HERE'S WHY YOU'VE BEEN STUCK:
Because you're not taking action. Simple.
And when you do pluck up the courage, you overthink it and spend too long wondering what to write and worrying what the person on the other side is going to think.
Just Imagine
YOUR 2025 LOOKS VERY DIFFERENT
You're confidently pitching yourself for the right PR routes for your business.
You're securing the right speaking, brand and press opportunities to build your profile.
You've made yourself discoverable so that people are now coming to you for your opinion.
You're being talked about when you're not in the room. People who've not even worked with you are recommending you. Your reputation is building.
You're not just relying on social to grow your business.
Your voice and opinions are being heard (and you're leaving your competitors wondering how you've done it!)
I'm ready for this!

You're ready to step out of the shadows
I know it can feel overwhelming putting yourself forward for PR opportunities.
Not knowing where to start, who to reach out to, what to say in that pitch email. I know you overthink it, or you push it to the bottom of your to do list, it's so common with so many of the people I work with.
I do it myself too! I've just secured a speaking opportunity for something that I've wanted to do for three years. That's a lot of thinking time and not much action taking.
That's why I've launched Get Known, because it's your time to step up, to get known for what you do. It's your time to start building your credibility, getting in front of new audiences and showing you know what you're talking about. It's time for you to Get Known.

Feel Confident
Knowing what the right opportunities are for your business and your profile and learning how to pitch for them.

Focus on action
Getting you doing the do - to get the results that will shift the dial for your business and get you known for what you do.

With me by your side
Keeping you accountable, showing you how and cheerleading you every step of the way.
Now it's time for you to:

Introducing...
Get Known
A six week action-focused sprint designed to guide you give you the knowledge and confidence to finding the right PR opportunities to build your profile and get you known for what you do.
You'll learn everything you need to do to build your profile and get known for what you do. You'll discover the right PR routes for your business (it's not just press!) and most importantly, learn how to take action so you can keep finding opportunities for yourself ongoing.
This is part learning, part empowerment and most importantly part taking action to get results.
Sign Me Up!This is what you'll get:
A six week no-BS, action focused sprint designed to catapult you from unknown to UNSTOPPABLE.
3 x Live Group Learning Sessions (60 mins) - recorded if you can't make the live
Workbooks and templates
Private community with Office Hours to access my support
Focus on taking action and driving results (this isn't just learning, it's DOING)
PLUS ** a bonus Meet The Media Session**
AND ** Two additional weeks of support focused on Action Taking**

New Course Launch Price - just £299 to Get Known
I'm In!
"Pippa - you are a legend of PR."
The PR Set is a fantastic resource for any small business. Having access to Pippa who has a huge wealth of PR knowledge, contacts and expertise. I have really enjoyed the process of learning and applying what Pippa takes you through (in a very digestible and interesting way). Thanks so much Pippa - you are a legend of PR!
- Annaliza, Streethunt Games

"Thank you Pippa for your insane PR knowledge, your warmth and your endless positivity; you truly are a gem."
- Karen Robinson, Ruby Red Interiors

"Pippa's experience, knowledge and commitment to helping small businesses with their PR is brilliant. Plus she's friendly and approachable, with great practical suggestions."
- Sally Dear, Ducky Zebra

"The PR Set has given me confidence that I have never had before. I would never have got in touch with some of the people that I have done and I have secured some great coverage as a result. "
- Grace Lilywhite, Centred Mums

Starting w/c Jan 27th 2025
3 x Group Learning Sessions
Weekly Office Hours
*Plus a Bonus Meet The Media session so you can hear directly from a journalist what they're looking for in a pitch and how to get on their radar*
*AND two additional weeks support focused on getting you taking action*
The six week sprint will teach you:
Your Unapologetic Expert Narrative
- How to pull out your standout expertise from the rest of your business
- How to find the relevant stories in your biz that'll grab attention (and they are in there, I promise!) Which areas to focus on - what's interesting?
- Uncover what's going to make journalists, event planners and podcast hosts take notice of you
PR Beyond the Media
- Find the right platforms that'll amplify your unique voice
- Map out the right profile-building channels for your specific business
- Create the assets you'll need to pitch
Pitch Perfect
- Master the art of the pitch that gets results
- Develop compelling media assets that demand attention
Building Credibility on Your Terms
- Rewire your mindset from overthinking to proactively pitching
- Build an unshakeable PR confidence toolkit
- Overcome imposter syndrome and own your expertise
Strategic implementation
- Design a focused PR roadmap
- Create a game plan that turns strategy into action
Momentum Masterclass
- No more endless planning and learning. This is about taking action
- How to translate PR wins into tangible business growth
This is for you if...
You know now is the time to step out of the shadows and get known for what you do
You have a product or service business that you want to be known for
You're ready to build a brand and get the credibility and recognition you deserve
You are ready to do the work
This isn't for you if...
You aren't willing to do the work it takes to get there
You can't commit a couple of hours a week to the six week sprint (catch-ups will be available if you can't make the live)
You have a product business and want to just focus on the products (my DIY PR Membership can help you to do that)
Hi, I'm Pippa
I'm a PR expert on a mission to help entrepreneurs, founders, start-ups and small businesses like you get known for what they do and use PR (for free) to grow their business - without the need for a little black book of contacts or a big agency budget.
I've worked in PR for over 20 years and have also edited a successful consumer magazine - so I've sat on both sides of the media fence. I know what works. And I know what doesn't. And I know that you can do it yourself (even if you don't think you can, yet).
I know from my own experience too the power of using PR to get known for what you do. For the past four years, I've used PR to grow my own business, to build my reputation as a go-to expert in PR for small businesses and get talked about by the right people in the right places.
PR isn't the dark art that you might think it is - there's very practical, actionable steps that you can take quickly to start getting results for your business (for free!).
That glossy magazine, that stage to stand on, that podcast to be interviewed on, whatever the PR route - it's all within reach.
USE THE POWER OF PR TO GROW YOUR BUSINESS - FOR FREE!
Since I launched The PR Set 4 years ago
My DIY PR Members and 1-2-1 Accelerator Clients have been featured on TV and Radio Shows such Lorraine, This Morning, BBC Morning Live. They've appeared in numerous papers and magazines such as Stylist, The Times, Psychologies Magazine, Red and Grazia. They've spoke on industry stages, they've been interviewed on podcasts. They've won awards. They've collaborated with incredible brands, they've learnt to use their socials as a PR tool.
They've used PR to grow their businesses.
They've taken action to make it happen.
If you’re ready to Get Known for what you do then sign up now - let's do this!
I'm ready to Get KnownThis isn't just about getting in a glossy mag.
It's so much more than that. It's you taking the steps to build your brand, take ownership of your space, stepping into the business owner you want to be. It's about building your credibility. It's about claiming the space that you deserve to be in. About reaching more people and not just relying on one channel to talk to the same people over and over again. It's about equipping you with the knowledge and confidence to keep getting the results for yourself.
It's about Getting Known.
Let's make 2025 the year that you step into the business owner that you're suppose to be.
The As To Your Qs:
What type of business is this for?
I don't have a big social profile, does it matter?
How much time will I need to commit?
When will the live sessions be?
Will we focus on press?
I'm nervous about putting myself out there
Can someone else in my team do this?
I'm not sure if this is for me or not?
Have other questions?
Ask away by emailing me at [email protected]
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