Welcome to The PR Set - The DIY PR membership for ambitious entrepreneurs, experts, small business owners and start-ups who are ready to step up and get known for what they do.
The glossy magazine feature, the newspaper article, the stage to speak your wisdom on, the podcast interview, the brand you're dying to collaborate with, they are all within reach.
It's time to get your business famous, talked about by the right people in the right rooms and finally step out of your social media bubble and get featured in places that you've only dreamed of (until now).
I'm ready!Teaching you how to DIY PR to help your business to grow and thrive.
I know right now you believe you need a little black book of contacts, a bigger business or a large budget to do effective PR for your business. It feels out of reach and unachievable for you, which makes you put it way down your to do list and pick your phone up to post on Instagram, again.
But what if I told you, you're just a click away from finding everything you need to know about how to do PR for your business - yourself.
Listen, journalists, podcasters, radio and TV outlets, event organisers, other brands - they all want to hear from small business owners and experts like you because you have interesting stories to tell, innovative products, expertise their readers and listeners want to know about.
You're doing things differently and they want to know about it.
So isn't it time you stopped holding yourself back and started stepping into being the business owner you know you can be?
The business owner who gets known for what they do, who steps on that stage to share their expertise, who rushes to the shop to pick up the magazine with their feature inside. The business owner who stops getting in their own way.
It's time to push yourself out of your comfort zone and take yourself out of the social media safety net (that's not working as well as it used to) and getting known for what you do.
All with me by your side, helping you every step of the way.
So what's the point of doing PR for your business?
There are lots of different ways that PR will benefit your business - here's just some of them:
- Driving sales
- Reaching new audiences
- SEO and organic search
- Creating a trust trigger for your customers or clients
- Opening up new relationships with key players in your industry
- Building your subscriber database
- Driving traffic to your website
- Positions you as an industry expert
- Giving you a portfolio of coverage for investors
- Builds your brand
- Creates new opportunities for your business
- Takes you out of your social media bubble
Don't just take my word for it...
Hear what member Priya and founder of pripri.co.uk has to say about The PR Set
"The PR Set has been one of the most important building blocks in getting my start-up business in from of publications, providing me with an in-depth understanding of how PR fits into the overall e-comm echo-system, and most importantly - providing a community of like-minded and relatable business owners who support, encourage and motivate each other on this crazy journey"
Karli, founder Natal Comfort
"Working through your online course has given me the confidence and insight to go for it. And It worked! This is the second pitch that I've tried in the past couple of weeks, both of which have been on my "to do" list for a long time, but you've inspired me to crack on. And both of which have achieved results."
Jenny, founder of The Frock Goddess
Now IS the perfect time for you to be doing your own PR. You don't need to spend ££££ on big agency fees and you don't need loads of time to do it either.
With just an hour or two a week, I've taught hundreds of businesses how to DIY their PR.
Effective PR is more than getting a bit of coverage in the paper now and again.
In The PR Set, I'm all about strategy and mapping back against your business objectives to get results that help to shift the dial for your business.
Plus my 14 day money back guarantee means it's a bit of a no-brainer for you to come in and see for yourself.
Does any of this sound familiar?
✔ You want to do PR for your business but can't afford (or don't want to spend) big £££ on agency fees
✔ You know you should be doing PR for your business, but don't have a clue where to start
✔ You'd love to do PR but don't think your business is big enough
✔ You think you haven't got enough time to do PR
✔ You want ideas and inspiration on how to promote your business in ways you haven't thought about
✔ You want to reach new audiences and take your business to the next level - for free!
✔ You want to join a community of like-minded business owners to collaborate and build relationships with
✔ You want to train or up-skill your in-house team (or yourself!)
If it does, then you've come to the right place!
Why The PR Set?
I've created this community because I'm passionate about teaching and empowering small businesses how to do their own PR.
Through The PR Set you will:
✔ Learn everything you need to know about how to do PR for your business
✔ Understand how to map your PR against your business objectives to give you a focused, strategic approach that delivers
✔ Build your confidence so you feel empowered to go out there and shout about your business - and yourself
✔ Understand - and know how to implement - all the different ways you can PR your business (and it's not just about media relations!)
✔ Have access to media contacts and real-time media requests
✔ Learn how to build your personal profile to benefit your business
✔ Find a community of supportive businesses where you can make PR magic happen
✔ Save £££ on PR agencies, courses and consultants
"That brain is full of little gems. I've only been a member a few weeks and am being so much more proactive. If you're reading this and you're on the fence then do it!
Pippa Hounslow, co-founder The Conscious Party Box
Through your membership you will have access to:
The PR Set Roadmap
This five stage step-by-step roadmap will take you from being a total PR beginner to a PR Superstar - this self-paced course will teach you everything you need to know about doing PR for your business.
Media contacts and requests
Find the right contacts at the right places, learn how to identify the best opportunities for your business and get real-time media requests.
Regular brainstorms and Q&As
Members-only sessions to ask questions, get help and generate ideas to PR your business.
Supportive online community
Ask questions, get ideas and connect with other business owners to make PR magic with - plus you'll have me cheerleading you all the way!
Regular new bonus content
Keep learning with regular new content
Knowledge Sessions with guest speakers and "meet the media" opportunities
We'll be bringing in experts so you can deep dive into their areas of expertise and learn how to apply it to your business.
** Plus - every member joining now will get a free 30 minute coaching call with me**
So if you are ready to:
✨Take action to get known for what you do
✨Build a strategic PR plan that helps your business to grow
✨Feel confident knowning how to pitch your business for the right opportunities
✨Understand PR, how it works and how you can use it to build your business
✨Stop overthinking and get on and do it
✨Add those "As seen in" logos to your website and social media bio
✨Stand out against your competitors and make them green with envy by the places you've been featured
✨Build your audience outside of your social media channels
✨Get the stamp of approval from journalists, podcasters, event organisers, big brands and other respected names
Then join my community of incredible kick-ass business owners who having taken the leap to DIY their PR and are reaping the rewards from it.
Get Instant Access To The PR Set
If you're ready to start building your PR knowledge and confidence so you can drive the results for your business, simply choose your payment option below and click the button to join
14 Day No Questions Asked Money Back Guarantee
When you join The PR Set you are full protected by my 100% Satisfaction Guarantee. Just cancel within 14 days for your no quibble money back.
Results Focused
My members are achieving the most amazing results for themselves across relevant media and I'm also teaching them to look out for PR opportunities in all sorts of places including:
This Morning, Stylist, Magazine, Daily Telegraph, Forbes, ParentFolk, AllBright, The Times, Evening Standard, Cheshire Life, BBC, The Independent, The Times, Grazia and many, many more!
Not Sure If The PR Set Is For you?
Let's have a look....
Who The PR Set Is For
- Business owners, team members and employees who are looking to upskill their PR knowledge
- Small business owners who want to do PR for their business but don't know where to start
- People who are prepared to put the time in to generate the PR (you don't need loads of time, but you do need to be committed to doing it yourself)
- Action takers who are keen to learn and implement. I provide the training and ideas but you need to do the work
Who The PR Set isn't for
- People looking for a quick fix - PR can take time to get results, it doesn't happen overnight (and don't believe the people who tell you it does!)
- Business owners who don't have the time to commit to expanding their knowledge and helping their business to grow and thrive
- People expecting guaranteed results. When it works, PR can be brilliant for your business, but I can't guarantee results from following my advice (and anyone who says they can is telling you porky pies!)
What do I know?
I'm Pippa, small business PR expert with 20 years experience and the person who's going to help you get your business talked about in the right places by the right people, in a way that going to help it grow.
I've also spent two years editing a successful consumer lifestyle magazines, so I've sat on both sides of the fence and have seen it all.
I've worked on international, award-winning campaigns, I've got Cara Delevingne to smear her lipstick for charity, I've got Paloma Faith to talk about her periods, I've been part of a team that's pulled a factory down with a 4x4. But how's that going to help you?
Because I've taken all the PR experience I've had working with big brand brands and turned into accessible, doable and achievable ways that you can do PR for your own business.
It's working with small business owners, entrepreneurs and experts like you that I LOVE. Knowing that I'm helping to make a real, tangible difference to your business.
I know the benefit that PR can bring to a small business like yours, but I also know that agency fees in the ££££ can be prohibitively expensive. I want YOU to have access to PR that's going to shift the dial for your business and help it to grow.
I LOVE connecting people, cheerleading them and raising them up so they can do amazing things.
And that's why I wanted to create a membership - I didn't want to do a course that would sit in your inbox gathering dust, or that you'd get half way through and forget about (been there, done that and got the expensive t-shirt). I wanted to create a space where small business owners can feel supported, can ask questions no matter how big or how small, where they can come un-stuck and where I can use my expertise to help them to grow and thrive.
In the past three years, I've helped hundreds of small business owners get featured in places like The Times, Stylist, Psychologies, This Morning and Red Magazine. They've secured TedX Talks, industry panels, podcast interviews. Their PR has led them to be stocked in major retailers, they've been paid to speak as experts in their industry. They've been approached by big brands to collaborate. They are doing the work that's building their business. The only difference between them and you is that they are taking action.
Now it's your turn.
I'm excited - are you in?
Pippa
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Get Instant Access To The PR Set
If you're ready to start building your PR knowledge and confidence so you can drive the results for your business, simply choose your payment option below and click the button to join
