IT'S TIME FOR YOU TO GET KNOWN FOR WHAT YOU DO.
Are you ready to build your brand?
To drive sales without having to rely on social media?
To start generating PR for your business that really makes a difference?
To be seen in the pages of magazines and papers?
To grow your business in 2024?
This is sharp focused 1-2-1 action taking where we will start generating the right PR for your business, together.
I'm Ready!
INTRODUCING MY NEW VIP 1-2-1 ACCELERATOR THAT WILL GIVE YOU THE KNOWLEDGE AND CONFIDENCE TO GENERATE GAME-CHANGING PR FOR YOUR BUSINESS AND ALLOW YOU TO STEP OUT OF THE SOCIAL MEDIA SHADOWS. WITH ME TAKING YOU THROUGH EVERY STEP OF THE WAY.
any of this
SOUND FAMILIAR?
YOU WANT TO REACH NEW CLIENTS AND CUSTOMERS
You're in an echo chamber talking and selling to the same people over and over again - you want to find new routes to audiences.
YOU'RE FED UP OF SEEING YOUR COMPETITORS GETTING ALL THE GLORY
You deserve to have your business featured in glossy magazines and newspapers, to feature on the podcasts, to get those speaking gigs. It's time for you to step up!
WHAT'S WORKED BEFORE ISN'T WORKING ANYMORE
Five years ago you could build a business on instagram and rely on that for driving the bulk of your sales. Times have changed, you can't rely on one channel to build your business.
YOU WANT TO GET KNOWN FOR WHAT YOU DO
You have expertise to share or products that need to be discovered. You are building a business that people deserve to know about.
YOU DON'T WANT TO DO ANOTHER COURSE - YOU'RE READY TO TAKE ACTION
This isn't about doing a course, it's lazer sharp focus on taking action that's going to get you results, with me beside you every step of the way. It's about the doing.
IMAGINE IF…
2024 IS THE YEAR THAT YOU FILL YOUR WEBSITE WITH "AS SEEN IN" LOGOS OF THE RIGHT MAGAZINES AND PAPERS
Giving your business powerful credibility and third party endorsements that tells your clients and customers that they are in the right place
YOU BECOME THE GO-TO EXPERT IN YOUR INDUSTRY
Press, speaker opps, podcasts, events - they are coming to you because you've solidified your reputation as an expert
YOU CAN DO YOUR PR FOR YOUR BUSINESS IN 1 HOUR A WEEK
Without having to pay expensive agency fees or without a little black book of contacts
⇢ HERE'S THE DEAL: THIS IS ALL WITHIN REACH! ⇠
“The PR Set has been one of the most important building blocks in getting my start-up business in front of publications, providing me with an in-depth understanding of how PR fits into the overall e-comm echo-system. Pippa is an absolute superstar. Her vibrant personality is infectious and you always feel hyped & excited after a chat with her.”
Karli Buchling
FOUNDER, NATAL COMFORT
Before I tell you more, let’s talk about who this is really for
Kickstart. The PR Accelerator is for entrepreneurs, innovators, small-business owners and start-ups like you who are ready to step up and be seen.
You’re fed up of slogging your guts out on social media and it’s not having the impact that it used to. You see your competitors putting themselves out there and you want a slice of that pie.
You have an amazing business that is worthy of featuring in the pages of the right magazines and newspapers.
You can imagine how it feels to see your business featured in a magazine and you're ready to do what you need to do to get it featured.
You know how powerful that credibility is for your business.
You have important things to say and want to say them in the right places to be heard by your audience.
You know that third party endorsement is a game-changer and trust-builder for your business.
You want to do PR in a way that feels authentic to you and your business.
You want to change things up and do things differently in 2024.
KICKSTART.THE PR ACCELERATOR
A 1-2-1 VIP results-focused accelerator that will get you taking action.
Together, we will build a PR strategy that's bespoke to your business, give you the knowledge and confidence to generate the right PR for your business and - most importantly - start generating results for your business, with me supporting you all the way.
Let's Do This!the results
YOU CAN EXPECT
THE KNOWLEDGE AND CONFIDENCE TO DIY YOUR PR FOREVER
Knowing how to generate PR for your business ongoing, without having to pay ££££ for an expensive PR agency
BEING ABLE TO PITCH YOUR BIZ WITHOUT A SECOND'S THOUGHT
Knowing what to pitch and who to pitch to, so instead of overthinking and stopping yourself from getting it done, you crack on to get the results
BEING SEEN BY NEW AUDIENCES IN THE RIGHT PLACES
Having your business talked about by the right people in the right places - to build your brand, drive sales and get known for what you do.
FINDING NEW AUDIENCES
Building your business without having to spend all your time on social media
Kickstart. The Accelerator - programme overview
Step One : The Strategic Approach
A deep dive into your business in a 2 hour 1-2-1 session. We'll plan your PR strategy based on your business objectives and your target audience and we'll work out a 6-12 month plan that is bespoke to your business that will get you talked about in all the right places for your business.
Step 2: The Meat on the Bones
I will put together your strategic PR plan that will give you a detailed approach to your PR for the next 12 months. This will include insight around your target audience, the right PR routes to reach them, angles to pitch and what approach to take. This is where your business will really benefit from my 20 years PR experience, knowing what's going to work to drive your PR.
Step 3: Generating the results - six weeks of me cheerleading you all the way
Over the next 6 weeks we will work together to drive your PR forward and start generating those results. I will be on Voxer (or What's App if you prefer) and email to help you to get unstuck and drive you forward. You can ask me any questions, we can brainstorm ideas and identify the right routes for you to nail your PR. I will be thinking of your business the whole time, coming up with ideas, brainstorming with you back and forth. Think of me as your PR sidekick whilst you find your feet and get going to drive the results.
Step 4: Accountability check-ins
We will schedule 30 minute 1-2-1 Zooms twice through the six weeks to make sure your cracking on, help you get unstuck and keep you accountable. (Alternatively this can be an hour zoom at the end of the six weeks to help you focus and put a plan in place from the work you've done). We will also make sure you have the right plans in place to maximise all the great PR you're going to be generating
Step 5: Keeping the Momentum going
In addition you will also have three months access to my DIY PR membership that will give you ongoing media opportunities, support and live sessions to make sure you're keeping the PR momentum going
⇢ Introductory price (it will never be this low again!)⇠
frequently asked
QUESTIONS
Do I need to have PR knowledge?
How much time do I need to commit?
Will we focus on press?
How big does my business have to be?
Is this for product or service businesses?
Can someone else in my team do this?
Can we chat first?
BY THE END,
YOU'LL BE:
PITCHING YOUR BUSINESS CONFIDENTLY FOR PR OPPS
WORKING TO A FOCUSED PR PLAN THAT SAVES YOU TIME AND MONEY
GENERATING PR THAT BUILDS YOUR BUSINESS
KEEPING THE PR MOMENTUM GOING TO DRIVE YOUR BUSINESS FORWARD
YOUR BUSINESS
MAKING THE RIGHT CONTACTS IN THE RIGHT PLACES
KNOWING HOW TO MAKE THE MOST OF YOUR PR THROUGH THE REST OF YOUR MARKETING
“ Pippa is wonderful. She is energising and helpful with great ideas and an amazing and constant flow of opportunities.”
Sarah Day
FOUNDER, Wear & Resist
+
WORK TO A PR STRATEGY THAT'S RIGHT FOR YOUR BUSINESS (AND SAVES YOU TIME)
+
TAKE ACTION TO SECURE THOSE COVETED PR OPPS
+
SEE YOUR BUSINESS FEATURED IN THE RIGHT PLACES
HI! I'M PIPPA,
I am hugely passionate about helping small businesses, entrepreneurs, start-ups and innvoators get PR for their business without having to spend a fortune on big agency fees and without a little black book of contacts.
Since I launched The PR Set 3 years ago (after 20 years of working in PR agencies and 2 years editing a successful magazine) I have helped hundreds of businesses to get featured in the right magazines and newspapers, feature on podcasts, get speaking opportunities, collaborations and so much more.
Why? Because I know the value that PR can have for your business and the important role it plays in building your brand, giving you credibility, getting you visible, driving sales and so much more.
So many people find the world of PR confusing (so if that's you then know you're not alone) and I'm on a mission to show you that it's not rocket science, you can do it for yourself and get great results that help you to grow your business.
This new 1-2-1 VIP programme will put a PR rocket into your business and get you seen in places that you've been dreaming about but not had the knowledge or the confidence to do anything about it.
Are you ready?
WHAT IS PR ANYWAY? 🥴
The PR industry has done a brilliant job of making PR feel expensive and overwhelming - so many business owners I meet believe that you need to have big budgets to work with a PR agency if you want to do PR for your business.
That's just not true. Chances are you're doing PR already for your business without even realising. Let me explain. PR is getting a third party to endorse your business, to help you build your reputation and get known for what you do. That could be press talking about your business whether that's your products, or your expertise or your story - but it could also be you doing an interview on the radio, or a podcast, or speaking at an event, or on an insta-live with another business. It's getting someone else to promote you to their audience, rather than you doing the promoting - they tell their audience you're great rather you telling your own audience.
And that's why PR is so powerful; it builds your credibility, it gives you those powerful "as seen ins", it builds trust, it positions you as a go-to source, or a must-have buy. It builds your brand and it drives sales.
The good news is that you don't need mega bucks for an expensive agency and you CAN do it yourself - I've worked with hundreds of small businesses to help them generate their own PR. It's not difficult, you just need to know what you're doing - and that's where I come in. I will help you every step of the way and together we will get you generating PR that before you've only dreamed of getting!
WHAT'S THE DIFFERENCE BETWEEN PR AND MARKETING?
Marketing is generally you telling your audience why you're great (so that could be through an email, social media posts, an ad) - but it's generally you putting out information about your business - whether that's a product promotion or a services sale push - it's you telling them about yourself (or your business, or a specific part of your business).
PR is when someone else tells their audience that you're great. (I'm simplifying but hopefully you get the gist) - and this is the beauty of PR, it's that third party endorsement, someone else saying how great your business is, that builds your credibility, positions you as an expert, gets you known for what you do. That could be a journalist including your advice in a feature they are writing, or your products on a news page. But it could also be a podcaster inviting you on their platform, or an event bringing you on board to speak. It could be you waiting a feature for a brand, or them using your tips in their advice to their customers.
I KNOW I CAN TEACH YOU HOW TO GET GREAT PR RESULTS 💕
I have launched this VIP 1-2-1 service for ambitious entrepreneurs who want to get results quickly, who are prepared to put themselves out there and who know that they deserve a place at the PR table.
BUT WHAT ACTUALLY HAPPENS WHEN YOU GET PR?
So much great stuff can happen toy our business through PR - here are just some results that have happened to businesses that I've worked with to get them DIY-ing their PR:
✨400% INCREASE IN WEB TRAFFIC FROM AN INTERVIEW IN METRO
✨£1500 SALES FROM ONE INFLUENCER POST
✨APPROACHED BY LIBERTY AFTER THE BUYER READ ABOUT THEM IN A MAGAZINE
✨PAID TO SPEAK AS AN EXPERT IN THEIR FIELD (HAVING JOINED THE PR SET WITH NO EXPERIENCE IN THEIR SECTOR!)
✨HUGE INFLUX OF ORDERS AFTER BEING FEATURED ON THIS MORNING
✨FEATURED ON BBC MORNING LIVE AFTER THE PRODUCERS READ ABOUT THEM IN AN ARTICLE
✨LARGE WHOLESALE ORDER PLACED AFTER BUYER READ ABOUT THEM IN A TRADE PUBLICATION
YOU DESERVE TO BE WRITTEN ABOUT, TO BE FEATURED IN ARTICLES, TO BE KNOWN FOR WHAT YOU DO
So many entrepreneurs and business owners hold themselves back because they think that journalists won't want to write about them or that they don't deserve a seat at the table. They couldn't be more wrong. Media WANT to hear from you, they want to tell your story. You have expertise and knowledge that the world needs to know about. It's time for you to get focused and see what PR can do for your business
Ready to work together?
Enroll Now
This program is for you if...
You're ready to put in the work
You want to get known for what you do
You're willing to jump in and get out of your own way
This program is not for you if...
You don't want to generate incredible PR for your business
You're not willing to do the work
You want someone else to do it for you
© The PR Set | Privacy Policy & Terms of Use
