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Flexible PR for entrepreneurs and innovators that delivers results


I empower ambitious entrepreneurs, start-ups and SMEs to access PR (and reap its rewards) without the need for big agency fees or a little black book of contacts. 

Doors to my DIY PR Membership are now open!

Join my amazing community to learn everything you need to know to do PR for your business

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***Brand New Course***

How To Work With Influencers To Supercharge Your Business 

I've teamed up with influencer Cat Sims (aka @notsosmugnow) to launch this brand new online, self-paced course to teach you everything you need to know about working with influencers to grow your business.

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A new way of doing PR for your indie brand or small biz.


The PR Set isn't about templates and to-do lists (although there will be some to help you on your way). It's not even about column inches. It's about giving you the knowledge and confidence to do your own PR. To show you the ways you can promote your business, build your brand and reach new audiences whilst keeping you inspired. It's time for us to democratise PR, for the big businesses to step aside and let the indie brands through. 

The PR Set is for you if:

  • You think that you can't afford to do public relations for your biz
  • You want to do PR but you don't know how
  • You think you haven't got enough time to do PR
  • You don't think your business is big enough to do PR*
  • You want ideas and inspiration on how to promote your business in ways you haven't thought about
  • You want to reach new audiences and take you business to the next level - for free!
  • You want to join a community of like-minded business owners to collaborate and build relationships with
  • You want to train or up-skill your in-house team (or yourself!)

*it is, we promise!

Are you ready to get PR Set? 

Do It Yourself

My monthly membership teaches you everything you need to know to do the PR for your Indie biz.  

Your membership includes:

  • A five step success path to take you from beginner to PR star
  • Everything you need to develop your own PR strategy, build your media kit, pitch to media  and -ultimately - get results!
  • Live Q & A and brainstorming sessions

  • Guest talks with the media and other relevant specialists 

  • A community of indie businesses to support, network and collaborate with 



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Done With You

A helping hand for those who want to hit the ground running and start their PR ASAP.

 Options include:

  • Ready Set Go Packages to have your PR set up in a jiffy
  • 1-2-1 strategy sessions
  • Coaching 
  • Ongoing support and accountability 
  • Bespoke to your business and needs 










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Consultancy and Full Service 

For businesses that are further along in their PR journey or are looking for extra support, I work with a small number of clients on a full service offering to act as an extension of your team.  This includes:

  • Part-time PR Director overseeing your team (or you!)
  • Training and up-skilling you and/or your team
  • Full service including strategy development and delivery of the plan 
  • Flexible approach to work with your budget and business needs 





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We needed something but we weren't sure what it was - until we met with Pippa!

Her guidance and tuition allowed us to understand why PR works and how it could work for us.  She is highly professional and her experience in PR and journalist shines through and enables her to invaluable tips and advice.  

As a result of our strategy session with Pippa, we have a bespoke PR plan which we are confident will help us meet our business goals.  We are already beginning to see results!

Sally, Hannah and Vikki, Directors, Chalet Shop 

What do I know? 

Hi, I'm Pippa Goulden.  I've worked in PR for over 15 years and have also spent the past two years editing a successful consumer lifestyle magazine. So I've sat on both sides of the fence when it comes to PR (and oh the things I've seen, but that's for another day).  

I've worked on international campaigns and big budget brands but it's always been the small businesses that float my boat. Knowing that I can make a real, tangible difference to your indie brand or start-up is what I get really passionate about.  

And that's why I've started The PR Set.  I want to use my expertise to really help you to drive your business forward. To reach new audiences and build your brand.  You've done an amazing job to get your business this far. I know the hard work and sleepless nights you've had. PR can help you reach the next level.  So what are you waiting for?  Let's do this! 

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