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Hi, I'm Pippa.


I'm on a mission to make PR accessible to entrepreneurs, innovators and start-ups to help them to grow their business, without the need for big agency fees or a little black book of contacts. 


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I will show you how you can use PR to drive sales, build your brand, reach new audiences and grow your business. Whatever budget and time you have available (and you don't need much, I promise), I have a flexible and affordable option for you. 

DIY PR Subscription

DIY PR Membership


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DIY PR Strategy

1-2-1 Done With You

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DIY PR Subscription

Consultancy and Delivery 

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DIY PR Subscription

***Brand New Course***

How To Work With Influencers To Supercharge Your Business 

I've teamed up with influencer Cat Sims (aka @notsosmugnow) to launch this brand new online, self-paced course to teach you everything you need to know about working with influencers to grow your business.

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Making PR accessible for you


The PR Set isn't about templates and to-do lists (although there will be some to help you on your way). It's not even about column inches. It's about giving you the knowledge and confidence to do your own PR. To show you the ways you can promote your business, build your brand and reach new audiences whilst keeping you inspired. It's time for us to democratise PR, for the big businesses to step aside and let the indie brands through. 

The PR Set is for you if:

  • You think that you can't afford to do public relations for your biz
  • You want to do PR but you don't know how
  • You think you haven't got enough time to do PR
  • You don't think your business is big enough to do PR*
  • You've tried a bit of PR and it's not worked for you
  • You've been let down by PR agencies and spent too much for too little results (you're not alone)
  • You want ideas and inspiration on how to promote your business in ways you haven't thought about
  • You want to reach new audiences and take you business to the next level - for free!
  • You want to join a community of like-minded business owners to collaborate and build relationships with
  • You want to train or up-skill your in-house team (or yourself!)

*it is, we promise!


We needed something but we weren't sure what it was - until we met with Pippa!

Her guidance and tuition allowed us to understand why PR works and how it could work for us.  She is highly professional and her experience in PR and journalist shines through and enables her to invaluable tips and advice.  

As a result of our strategy session with Pippa, we have a bespoke PR plan which we are confident will help us meet our business goals.  We are already beginning to see results!

Sally, Hannah and Vikki, Directors, Chalet Shop 

What do I know? 

Hi, I'm Pippa Goulden.  I've worked in PR for over 15 years and have also spent the past two years editing a successful consumer lifestyle magazine. So I've sat on both sides of the fence when it comes to PR (and oh the things I've seen, but that's for another day).  

I've worked on international campaigns and big budget brands but it's always been the small businesses that float my boat. Knowing that I can make a real, tangible difference to your indie brand or start-up is what I get really passionate about.  

And that's why I've started The PR Set.  I want to use my expertise to really help you to drive your business forward. To reach new audiences and build your brand.  You've done an amazing job to get your business this far. I know the hard work and sleepless nights you've had. PR can help you reach the next level.  So what are you waiting for?  Let's do this! 

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I won't spam you, I promise.