The Authority Workshop

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You've done the work. You're good at what you do. Really good.

But you know that you're not owning it. There's a gap between the work you're doing and the way you're perceived.

The speaking opps aren't coming your way, the press features land with someone else. The podcast interviews are filled with your competitors. The premium clients aren't finding you quickly enough.

And you're spending too long on your socials, avoiding what's actually going to shift the dial for your business.

If you're really honest, you're talking yourself out of opportunities convincing yourself you're not quite ready yet or not quite the expert yet.

But really: You're not lacking expertise, you're lacking a strategy that makes other people see it.

Visibility gets you seen. Authority gets you chosen.

It's time to stop avoiding stepping up and own it.

That's what we're changing in The Authority Workshop.

Here's what lots of female founders don't realise:

You already have what you need to build authority.

The expertise, the experience, the proof: it's there.

You just haven't been shown how to package it, position it and amplify it so it works as an ecosystem: internal expertise and external credibility, that work together to amplify what you do.

So opportunities come TO you, instead of you having to chasing them.

So you’re recognised as the trusted expert, not just another voice competing for attention.

So your authority keeps working for you, even if you've not posted on socials.

The best bit? You already have more than you think. This isn't about starting from scratch. It's about taking what you've already got and making it work harder.

That's the system I’m teaching you in The Authority Workshop

JOIN THE AUTHORITY WORKSHOP

Inside The AUTHORITY Workshop, you'll learn:

→ Why authority is the real growth lever in 2026
The difference between being seen and being trusted and why credibility builds over time while visibility disappears.

→ What already makes you credible
How to identify and communicate your internal authority markers (the expertise, frameworks and proof you're probably undervaluing).

→ Why external endorsement matters
How third-party credibility amplifies everything you create to build trust and authority. "I'm brilliant" = marketing. "She's brilliant" = PR.

→ The external authority routes that build momentum
Media, podcasts, speaking, partnerships - what actually matters for YOUR business

→ How to build your authority ecosystem
Your internal expertise and external credibility working together. The system that keeps building even when you step back.

→ How to use your authority to attract the right clients
Because authority doesn't just build your profile, it brings the aligned, ready-to-invest clients to you.

You'll leave with:

✓ Clarity on what already makes you credible - and how to stop undervaluing your expertise (no more thinking you don't have the right creds to put yourself forward for opportunities)

✓ Understanding of the difference between being visible and being trusted - and why authority is the real business growth lever in 2026

✓ Knowing how to build your authority ecosystem - that works for you even when you're not showing up every day

✓ A map of your internal authority markers - the content and IP that demonstrate you know your stuff

✓ Your external authority strategy - the PR routes that actually matter for your business

✓ Knowledge of where to focus so your authority compounds - instead of disappearing after one post to attract the right clients

THE DETAILS

When: Tuesday, March 17th & Wednesday, March 18th

Time: 10:00-11:30am (UK time)

Where: Live on Zoom (replay available)

This is for you if...

✓ You're an established founder who knows she's brilliant (even deep down) but isn't being recognised for it

✓ You've been showing up but you're not being recognised as the obvious choice

✓ You want a system that builds your authority, not your follower count

✓ You're ready to build trust beyond your own channels - through the content you create AND the external validation that amplifies it

✓ You want to stop chasing and start being chosen

Hi, I'm Pippa

A small business PR strategist working with female founders to help them Get Known for what they do and use PR to grow and scale their business, build their authority and make an impact that’s bigger than the sum of their parts.

Since I launched The PR Set 5 years ago, The PR Setters have been featured on TV and Radio Shows such Lorraine, This Morning, BBC Morning Live. They've appeared in numerous papers and magazines such as Stylist, The Times, Psychologies Magazine, Red and Grazia.

They've spoken on industry stages, they've been interviewed on podcasts. They've won awards. They've collaborated with incredible brands, they've learnt to use their socials as a PR tool.

They’ve also launched podcasts, white papers, hosted their own industry events and used their internal expertise to grow their authority and Get known for what they do.

I know what builds authority, and I know what gets in the way.

Here's what I see happening. Smart, established founders like you are:

→ Chasing visibility when what you actually need is to be trusted as the obvious choice

→ Undervaluing your own expertise because no one's shown you how to package and amplify it

→ Doubling down on socials even thought it's not working in the same way anymore, rather than investing that time strategically in things that will grow their business

→ Waiting to be given permission to call themselves an expert (despite having the knowledge, the experience and the results)

→ Watching your credibility disappear after one post when you could be building an authority ecosystem that compounds

This is the system I’m teaching you inside The Authority Workshop.

I'M READY FOR THIS!

Ready to stop chasing visibility and start building authority that compounds?

THE AUTHORITY WORKSHOP

£33 inc vat

A two-part online workshop that will show you how to build an authority ecosystem that compounds.

Stop chasing visibility and start building trust and credibility that makes you the obvious choice.

Day 1: Tuesday, March 17th, 10:00-11:30am
Day 2: Wednesday, March 18th, 10:00-11:30am

Where: Live on Zoom (replay available)

SECURE YOUR SPOT