BONUS EPISODE: PR Success Story: This Morning, a Book Launch and Building Authority as the Industry Go-To with Clinical Psychologist Dr Anna Colton
Dr Anna Colton is a leading clinical psychologist, author, podcaster, media consultant and This Morning regular. She's also been one of Pippa's 1-2-1 Accelerator clients.
In this conversation PR expert Pippa Goulden and Dr Anna look at what it takes to build authority in your field - the messy bits, the wobbles and why saying yes before you're ready is the only way forward.
What we discuss:
- Why sending the fucking email (even with zero expectations) opens doors you can't imagine
- How Dr Anna went from ambivalent NHS psychologist to regular This Morning expert via drama school
- The truth about building authority: it's incremental, it's uncomfortable, and it compounds
- Why being responsive beats being perfect every single time
- What actually happens when you stop treating PR as optional and bake it into your business strategy
- The wobbles successful people have (spoiler: they're constant) and why they keep going anyway
Book a discovery call for the 1-2-1 Accelerator or find out more about it here and my DIY PR Membership here
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