BONUS EPISODE: PR Success Story: Purpose, Positioning and Building Authentic Authority with Leadership Coach Nicola Pye
If you've ever wondered whether doing the work on your PR actually makes a difference to your business, this episode is your answer.
Nicola Pye is The Leadership Coach and People Person who works with founders and senior leaders of purposeful businesses. After 20+ years at EY she set up on her own and has had a pretty incredible year, launching her own thought leadership initiative The Purpose Papers, hosting a VIP launch event, landing keynote speaking gigs, national press coverage and winning a small business award.
In this conversation we talk about how getting really clear on your positioning and building "authentic authority" has transformed how her ideal clients find her - and how they arrive already knowing they want to work with her before they've even had a discovery call.
Nicola did my 1-2-1 Accelerator programme for six months and is now part of my DIY PR membership
We cover:
- Nicola's thought leadership work and how this has created so many opportunities for her business
- The VIP launch event that terrified her - and why it was one of the best things she's ever done
- How she landed a national press opportunity on day one of joining my DIY PR membership
- Why your existing network is your biggest PR asset
- The honest reality of a tough business year and why building foundations matters
Book a discovery call for the 1-2-1 Accelerator or find out more about it here and my DIY PR Membership here
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