ļ»æTranscript
This transcript is generated by AI - apologies for any mistakes
Pippa Goulden (00:00)
Hello and welcome back to the Get Known Private Podcast. So in episode three, we got properly practical. Your positioning, your strategy, your hit list, the actual pitch itself. You know what to do now. You hopefully are getting that list started, but be honest with yourself here. Have you actually sent anything? Have you sent the fucking email yet? Because I know what's going on for a lot of you listening to this. You've watched someone else get the stage.
the podcast, you've seen your competitors being featured in the press, someone with less experience than you, less depth, less things to actually say. And I know you've thought, I could have done that better than her. God, that's so frustrating. Why is she getting that opportunity? And you know what? You are right. I know that you know it. There's a talk that you would smash.
a podcast you know you'd be brilliant on, a pitch that's been sitting in your drafts or in your head for weeks, maybe months, maybe even years, because some version of not yet keeps winning that argument in your head. And here's what I know about you already. You're not sitting there wondering if PR works. You already believe that bit. You know exactly what this could do for your business.
not in a vague, someday kind of way, specifically, you know it's the difference between being one option among 50 and being the obvious choice. You know it's how you build something that's bigger than the sum of its parts.
kind of authority that means people choose you without you having to fight for it every single time.
So today isn't me trying to convince you that PR is worth doing. Today is about the actual thing that's stopping you doing it and what happens the moment you stop letting it.
Right, let's get one thing straight first, because I see this misdiagnosed all the time, even by founders who are razor sharp about literally everything else in their business. This was never about whether you're good enough. You know, deep down, you know your expertise is real. You've got the results, you've got the experience, you've got the proof. If someone sat opposite you and challenged your knowledge of your own industry, you wouldn't blink. You'd hold your ground without having to think about it.
So where does it actually fall apart? I think it's much smaller than that and it's much sneakier. It's not, I good enough to do this? It's who am I to put myself forward for this? Two completely different questions. And most founders think they're dealing with the first one when really it's the second one running the whole show. And here's the bit that I think nobody says bluntly enough. So I am going to do that. Nobody is going to come and tap you on the shoulder and ask you to do this stuff.
I promise you, the founders getting the opportunities right now, the ones on the stages and in the features you're looking at thinking that should be me, they weren't chosen. They put their hand up before anyone told them that they were allowed to. And I want to say something about this because I think it's sitting underneath a lot of the hesitation without you even clocking it. When you're sat on a pitch, some part of you is treating it like you're asking someone for a favor, like you're a bit of an inconvenience or you'd be putting them out.
That is not how it lands on the other end, genuinely. Journalists, podcast hosts, event organizers, they're looking to fill their pages, they're looking to fill their stages, they're looking to find
They can't do this without people like you. They need the expertise, they need the story, they need the insight, they need someone who actually knows what they're talking about, and that is you.
You're not asking them for anything, you are offering them something that they are actively looking for. That fear that you'd be overstepping is nearly always miles bigger in your head than the actual risks that are the room. And I've told this before, you may have heard it, but it's so relevant to this conversation. I sat on a speaking opportunity that I really wanted to do for three and a half years.
Three and a half years, I told myself they'd find me. I'm connected with the right people on LinkedIn. I told myself they'd come to me when they were ready, when they were looking for somebody like me. And in the meantime, I saw other PR people getting those spots on that stage. Meanwhile, I'm out here telling every single client I have to pitch themselves, to stop waiting, to send the email, and I couldn't even take my own advice. So I had a proper word with myself. I took a spoon of my own medicine. I put on those big girl pants.
I sent the fucking email and within two weeks I had a call with the organizer and I did that, this was like in October and I did the talk the following January and that talk about 18 or so months ago changed the shape of my business. Not just because of what came out of the room or the people who listened to the talk, although it did bring opportunities, absolutely. It filled spots in my membership, it filled spots in my Get Known program, it built momentum that I'm still benefiting from now.
but mostly because of what it proved to me that I could do it. That fear that I'd built up in my head for three and a half years was actually nothing like what happened in reality. And I realized that on the other side of that fear was joy, and I know that sounds cheesy, but real joy. And I say that constantly because it keeps being true every single time I test this out against something. That something that I'm really scared of doing on the other side is the biggest high.
the biggest satisfaction, the biggest momentum push for my business. That talk that I did back in January, 2025, like I said, it wasn't about what happened in the room, but it was about what happened afterwards. Ongoing from that talk, I used it to create new opportunities. People came to me when they'd seen me doing that and asked me to do things for them. It made people aware of what I was doing.
It really helped me build my profile as a go-to expert in this space, okay? So the momentum hasn't really stopped from that one talk that I did, And I want to show you what it looks like when someone stops sitting on this, when you stop thinking about it you actually take the action. A really good example of this is Nicola, one of my one-to-one accelerator clients, a leadership coach.
There is a episode with her as a bonus within this Get Known Private podcast series. So you can deep dive into her story in more detail. But when she came to me, she's talked about this. She had really written PR off completely. She thought it was all spin, all performance, not for her. But we got really clear on her positioning together. And I could see this shift with her. So she created her purpose papers, her own series of thought leadership, her stake in the ground.
And she started showing up differently. From the work that we did together, she launched the purpose papers, she hosted her own events, she then had content to pitch out for podcasts, for press, she got some great press coverage. She won awards, she got featured in Stylists and Director Magazine, and she says now that her discovery calls are almost a formality. Clients arrive knowing that they want to work with her. The call is basically just confirming what they've already decided.
Another great example of this was Emma, a family lawyer that I worked with, building her authority in a really competitive industry. We did the positioning, the ecosystem, the pitches. She got on panels, on podcasts in front of referral partners and target clients. And six months into she said, it wasn't about the coverage, the press coverage. was
the work gave her the nerve to put herself forward for things she would never have gone to before. And that...
is so key to this work that I do with people. It's not just about a bit of press coverage here and there. It's about an energy shift. It's about how you show up differently, how you step into your authority and you build the credibility and the trust through the activity that you do. Another of my accelerator clients had two separate journalists get in touch with her in the same week wanting her to contribute to features, people she pitched to months before and half forgotten about.
And that is what's happening in the background whilst you're sat there waiting to hear back and assuming nothing's moving. It's working for you even when you can't see it yet. And none of those things that I've talked to you about started with some big confident moment where they suddenly felt ready. It never does. If you're sat there waiting to feel confident before you start, you will be waiting a very long time because that is not how this works.
confidence isn't the ticket that gets you in the door. It's what you get handed after. It's less a feeling that turns up and more a muscle. So you build it by doing things anyway, scared, wobbly, whatever state you're in, putting on those big girl pants and just going for it. So here's what I actually want you to do with this. Stop waiting for the feeling. It's not coming first. It never will do.
Whatever sat in your drafts right now, whatever you're overthinking, the pitch, the talk, the podcast, you know deep down you'd absolutely nailed. That is your next move. Not when you feel ready for it, now. In episode five, I'm gonna show you exactly what changes in a business once someone actually stops sitting on this. Real results, real numbers, what it genuinely looks like on the other side of doing this properly. And if what I've just said is landing for you, if you are done watching opportunities,
go to someone that you know you could outdo, then that is exactly the work I do with my one-to-one accelerator clients. Your positioning, your strategy, your pitches, and me making sure that you are actually sending them instead of leaving them in your head for three and a half years like I did. The link to Book A Discovery Call is in the show notes, and I will see you for episode five.
