From Unknown To Unstoppable: How To Use DIY PR To Get Known

In this session, you will learn how you can use PR to build your brand, drive sales, get known and grow your business.

Friday 24th January at 10am

This is for anyone who knows they want to harness the power of PR for their business but doesn't quite know where to start or what it will do for them.

In this session I'll be using my 20+ years working in PR and nearly two editing a consumer magazine to show you how you can use DIY PR to get known for what you do, without a little black book of contacts or big budget for a PR agency.

From building your credibility and getting you in front of new audiences, to driving sales and giving you that valuable third party endorsement, there are so many things that PR can do for your business.

In this session you will learn:

What PR is (so many people get this bit wrong)
The different PR routes and what will work for your specific business (its not just about press!)
What opportunities you should be focusing on to get results to help your business to grow
How you can DIY your PR in an hour a week
How to pitch your business
That you can do it yourself, it's not rocket science, I promise!

There will be a replay sent out if you can't make the live (although I always encourage you to come to the live session so you can ask questions and learn as you go)

p.s. this is the talk I gave recently at Top Drawer Trade Show - it's relevant for both product and service businesses

Sign up for the free training here

Pippa's training is absolutely brilliant - So packed full of useful tips, I'm feeling really enthusiastic about going ahead and starting my PR.

I absolutely love Pippa's approach to PR. It makes so much sense. She gives so much insight and shows you all the different ways you can get PR for your business.

Hi, I'm Pippa

I've worked in PR for about 20 years (who's counting?) as well as spending nearly two editing a successful consumer lifestyle magazine.

I've sat on both sides of the fence when it comes to PR (and oh the things I've seen, but that's for another day).

I've spent that past four years teaching entrepreneurs, innovators, start-ups and small businesses how to use PR (for Free) to help them build their business and get known for what they do.

I know from my own experience too the power of using PR to get known for what you do. I've built my business over the past four years using PR to build my profile and get talked about by the right people in the right places.

PR isn't the dark art that you might think it is - there's very practical, actionable steps that you can take quickly to start getting results for your business.

That glossy magazine, that stage to stand on, that podcast to be interviewed on, whatever the PR route - it's all within reach.